If you are in Japan, the app id is com.ss. Musical.ly’s app id was which is the same id for TikTok in many countries now. No matter where in the world, if you download Facebook for Android, the app id is. If you don’t understand this, let me help break it down further. For people in China, Japan and other Asian countries, nothing changed as those users have a physically different app. If you had Musical.ly on your phone already, it stayed on your phone but morphed into TikTok. Musical.ly was a top performing social/live streaming app that was acquired by Bytedance for one billion dollars in early August, and eventually transformed into TikTok. While TikTok might not be on par with the big dogs for user engagement, it has recently surpassed them in U.S. For example, 100% Engagement rate means users open the app every day while 50% means every other day. When Apptopia talks about engagement, we’re speaking to the relationship between DAU and MAU, which gives us insight into how often active users are opening the app. Looking at user retention in the U.S., we see TikTok beating out Snapchat in recent months, although both are above the Social category average. Could this be a market ripe for TikTok? In the past six months, TikTok has increased average U.S. Snapchat’s worldwide users have declined the past two quarters in a row while Twitter stalled user growth in Q2 2018 and lost users in Q3 2018. About 80% of TikTok’s sessions are from Android devices. People are opening the app more and more, so much so that Facebook has started building a competitor. Looking at Apptopia’s Advertising Intelligence, we can see Bytedance has grown the app’s advertising spend since the rollover and widened its use of different ad networks. Some of this growth can be attributed to advertising. Subscribe to our weekly newsletter to get data like this sent straight to your inbox Comparing the three months of downloads before the rollover to the three months after, worldwide downloads are up 20% while U.S. M onthly active users of the app have grown from 100 million to more than 130 million in the past three months. Since its official takeover of musical.ly on August 2nd, TikTok is growing substantially, making real competition for the western social media stalwarts.
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